indian designer and entrepreneur nupur goenka of ‘let’s‘ exhibited her ‘flexie’ series in designboom’s asia now exhibition at dwell on design in los angeles.

‘flexie’ tote and laptop sleeve by nupur goenka of ‘let’s’ image © designboom

‘flexie’ is a collection of upcycled tote bags and laptop sleeves made from old advertising billboards found throughout india. every item is handmade by goenka and 15 local artisans. each canvas yields approximately 20 one-of-a-kind bags and sleeves.

get your ‘flexie’ tote bag at the designboom shop.

nupur goenka at asia now laptop case front image © designboom

nupur goenka at asia now laptop case back image © designboom

nupur goenka at asia now billboard in india image © rochna poddar

nupur goenka at asia now billboard detail

nupur goenka at asia now laptop sleeve constructed from the billboard fabric shown above

nupur goenka at asia now laptop sleeve, back

nupur goenka at asia now discarded billboards before upcycling image © rochna poddar

nupur goenka at asia now image © rochna poddar

nupur goenka at asia now image © rochna poddar

nupur goenka at asia now image © rochna poddar

nupur goenka at asia now there are 450,000 billboard locations across india image courtesy of bollywood food club

nupur goenka at asia nowexhibition panel featuring a series of images from india’s contemporary design, art, and architecture scene.image © designboom with some photography by rochna poddar

nupur goenka at asia now panel detail