croatian furniture brand prostoria unveiled the ‘revisiting factory’ exhibition in a pavilion of the brand’s drying room in sv. križ začretje, croatia designed in collaboration with designers from the numen/for use studio and simon morasi piperčić. the furniture brand showcased the exhibition in the proximity of the factory inside an area covering 3200 sqm, it is a continuation of the project from 2020 titled ‘revisiting analogue.’
images by vanja šolin and domagoj kunić
prostoria’s factory is a research lab for developing prototypes and producing furniture from wood, leather, metal and fabrics of natural origin
the ambience and architecture of the exhibition by numen/for use and simon morasi piperčić emerges from the composition of high plank blocks that are usually stored in prostoria’s drying room until they reach their mature stage for processing into top-quality furniture. the massive timber structure used holds several warm interiors, hallways and outdoor terraces suggesting environments such as a home, office or a large club. the exhibition was made as a result of prostoria winning as many as 3 german brand awards 2021 and was open to the public from june 11th until 19th.
this monumental timber structure holds several warm interiors, hallways and outdoor terraces suggesting environments such as a home, office or a large club
‘revisiting factory’ is a continuation of the project from 2020 titled ‘revisiting analogue’. both exhibitions present a new way of communicating the brand experience that prostoria created as a response to the impossibility of presenting new products at international fairs, which have been cancelled due to the covid-19 pandemic. ‘revisiting analogue’ won the other two german brand awards 2021 for storytelling & content marketing in the excellence in brand strategy and creation.
the ambience and architecture of the ‘revisiting factory’ exhibition emerge from the composition made of high plank blocks that are usually stored in prostoria’s drying room
trifidae armchair by numen/for use
impression sofa and an armchair by meike harde
polygon easy chair is prostoria’s design icon. image features its outdoor version designed by numen/for use
the revisiting factory exhibition
match sofa (sanja knezovic) and kontrapunkt recliner (neisako)
absent sofa (numen/for use) and tinker easy chair (grupa)
new outdoor collection jugo by numen/for use
project info:
name: the revisiting factory by prostoria
designers: numen/for use and simon morasi piperčić
location: sv. križ začretje, croatia
photography: vanja šolin and domagoj kunić
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
edited by: yasmina karam | designboom
