NIKE women méxico opens in mexico city

last week NIKE opened the doors to a new five floor training facility in the mexican capital offering myriad services and unique experiences to women.

‘stereotypes of women in méxico are breaking down. within my training community, I see women — friends, mothers, wives — very disciplined, extremely focused, setting and achieving goals. it’s empowering to see this movement of strong and fit women in méxico.’ – ingrid drexel, mexican cyclist.

located in the heart of méxico city, NIKE women méxico builds upon the NTC tour’s april stop in the capital, which engaged 6,500 women in a range of activities, including mega training sessions, run clubs and 21k races.

the rooftop terrace at NIKE women méxico

the invite-only facility serves méxico city athletes with state-of-the-art spaces and equipment, as well as NIKE+ running and NIKE+ training club live experiences. day passes are available for NIKE+ members. additionally, each woman is encouraged to take on new challenges and set new goals, no matter her fitness or skill levels, via guidance from experts, like NIKE trainer ariadna gómez.

between workouts, studio members can do bra fittings, shop the newest NIKE collections or bring their NIKE footwear to the sneaker bar for maintenance and cleaning. after training, they can relax on the studio’s terrace, schedule a massage or rehydrate at the juice bar, which is run through a local business partnership and offers regional products. wi-fi is also provided throughout the space to allow members to share and celebrate achievements via NIKE+ apps and other social media. additionally, members can print instagram photos and post them in the space.

photo by onnis luque

designed by NIKE, the studio acts as a structural representation of both NIKE and méxico city. its walls feature works by lourdes villagomez and paola delfín, two local artists who created images inspired by indigenous artistic traditions as well as the beauty and intensity of mexican women and female culture. the walls also feature images of standout local athletes, including racquetball player paola longoria, heptathlete jessamyn sauceda and medal-winning divers alejandra orozco and paola espinosa.

the collaboation between artists lourdes villagomez and paola delfín