NIKE bridges physical space and digital experiences with NIKElab

NIKE bridges physical space and digital experiences with NIKElab
all images courtesy NIKE inc

NIKE has announced the opening of a new consumer destination called NIKElab. opening on june 12 in new york, london, paris, milan, shanghai and hong kong, the experience will provide consumers with previews of the company’s innovation within a demonstration that bridges physical retail, online commerce, and digital engagement. heritage styles have also been reinterpreted through creative collaborations, and unique capsule collections from various creative partners such as designer jun takahashi.

the space will present a curated collection defined by never before seen product, with new performance styles

video courtesy NIKE

limited editions of NIKE’s latest innovations express the intersection of sport and design

unique capsule collections from various creative partners such as designer jun takahashi from undercover