NIKE mag: adaptive fit 'back to the future' shoes make limited edition release

NIKE mag — the responsive sneakers that sense the wearer and self-adjust using ‘adaptive fit’ — have been released in a limited edition run. the shoes, most famously worn in ‘back to the future part II’, quickly became a cultural icon. now, almost 30 years later, NIKE in partnership with the michael j. fox foundation, are releasing 89 pairs — 100 percent of the proceeds will go to the organization, accelerating the research and development of a cure for parkinson’s disease.

the responsive sneakers sense the wearer and self-adjust using ‘adaptive fit’

the 2016 NIKE mag makes a limited-edition release of 89 pairs, the majority of which will be available to residents of the US and canada through a digital draw process. entries are $10 donations to the michael j. fox foundation.

‘though it initially shared only a few seconds of screen time with michael, the idea behind the NIKE mag unlocked something much bigger at NIKE,’ says mark parker, chairman, president and CEO of NIKE. ‘it sent us down an unchartered path of innovation, but it also opened our eyes to our ability to fight some of the world’s biggest challenges. we feel privileged for the opportunity to raise even more awareness for the fight against parkinson’s.’

the 2016 NIKE mag is making a limited-edition release of just 89 pairs

NIKE’s first step in making adaptive footwear a reality came with the introduction of the NIKE hyperadapt 1.0 — a performance shoe that automatically laces and fits to the shape of each wearer’s foot. the 2016 NIKE mag combines the archetype invention with new technologies developed for the hyperadapt 1.0, with a result of an individually responsive system that senses the wearer and tightens or loosens accordingly.

100 percent of the proceeds will go to the michael j. fox foundation

the responsive system is able to sense the wearer and tightens or loosens accordingly

the shoes were most famously worn in ‘back to the future part II’

the cultural icon from the silver screen has become a reality 

NIKE CEO mark parker announces the launch of the limited-edition NIKE mag
video courtesy of NIKE