NIKE black history month by hovercraft

‘nike black history month’ by hovercraft product photography courtesy of nike

portland-based design studio hovercraft was asked by NIKE to develop a campaign for their 2012 black history month product collection. the art direction includes branding, print elements, packaging, photo direction and a 65 page booklet. the black history month campaign originated as a tribute and remembrance of important people and events in history. driven by the idea that moments in sports can create a movement around the world, the product collection and campaign celebrates the global legacy of athletes of african descent by highlighting the moments that changed the world forever.

BHM shoebox pattern detail

BHM shoebox

detail on ‘uplift’ branding

BHM book spread

BHM merchandising podium

podium detail