new york sunshine + reebok install playable basketball sculpture made of upcycled materials

located at 29 fifth avenue in brooklyn, new york sunshine’s ‘courting greatness’ sculpture for reebok features three hoops at various heights, constructed out of found, upcycled materials. the playful temporary installation, which is on view from july 29 to august 20, 2021, takes its cues from the question mid iverson four, delivering subtle nods of the sneaker’s key colors. the sculpture is the first in a series of playable basketball art installations created by local artists in major cities to build awareness around reebok’s newly-launched digital tool that utilizes augmented reality.new york sunshine + reebok’s ‘courting greatness’ sculpture in brooklyn

all images courtesy of reebok

reebok introduces ‘courting greatness’, an all-new digital tool that utilizes augmented reality to help players map out court features anywhere – on walls, fences, parking lots and alleyways. using existing camera and measurement features in mobile phones, the tool enables users to map out the exact dimensions of a regulation-sized court, be it a free throw line, 10-foot hoop, three-point line or key. to inspire creativity and build awareness around the tool, the company will work with local artists in major cities to construct playable basketball art installations, with the first coming from NYC creative collective new york sunshine, that will honor the upcoming question mid ‘iverson four’.

‘for kids and teens living in the city, basketball is the pre-eminent sport, but finding space to play can be especially challenging,’ notes inga stenta, head of US marketing for reebok. ‘we are continuously inspired by athletes who reimagine competition and find alternative ways to play. ‘courting greatness’ will help create access for these kids – and players of all levels and walks – whether they have a court or not.’

new york sunshine has created a court using raw, industrial materials, found around the collective’s shop, which is located in southampton, new york. the installation offers three hoops at various heights, inviting fans and players of any age group or experience level to interact with it. local artists in LA, philly and atlanta will be tapped for subsequent installations throughout the FW21 season, each uniquely bringing to life forthcoming reebok basketball product releases.