firefox is getting a new logo and mozilla is asking: which one do you prefer?

mozilla is redesigning the firefox logo with plans of not just creating one new identity but an entire series of icons. the free and open-source browser has had the same logo since it launched back in 2002 but now, as it embarks on several different ventures, it’s asking its users which icons they would prefer to identify each one.

images courtesy of mozilla

in a blog post about ‘evolving the firefox brand,’ mozilla’s creative director tim murray outlines the company’s thinking: firefox is more than just a web browser now, incorporating side projects like firefox rocket, the company’s lite version for users with less bandwidth, and firefox reality, a browser specially designed for virtual reality.

as a result mozilla has proposed two potential ‘systems’ each composed with a ‘masterbrand’ logo – either a stylized geometric fox head, or a familiar swooshing flame – and 11 auxiliary logos. the masterbrand would act as the primary one used for representing the brand as a whole, while the auxillary logos would represent an individual product.

‘each individual icon will undergo several rounds of refinement, or may change entirely, between now and their respective product launches,’ the company said. ‘our focus at this point is on the system.‘