neri & hu construct a neutral backdrop for kvadrat's textile range at salone del mobile 2016

neri & hu construct a neutral backdrop for kvadrat’s textile range at salone del mobile 2016
all images courtesy of patricia parinejad

from poetic japanese woods to scandinavian fjords and suspended architectural structures, kvadrat created a stand out display at salone del mobile 2016. chinese design duo neri&hu were commissioned to capture the spirit of the textile manufacturer by constructing an emotionally charged space that would affect visitors on a subtle and intuitive level. the exhibition titled ‘the cut’ consisted of numerous fabrics displayed in various formats, through furniture, rugs, and modular wooden storage units. 

kvadrat aimed to create an emotionally charged space that would affect visitors on a subtle and intuitive level

the framework of the stand was constructed entirely from wood, creating a harmonious backdrop to the vibrant patterns displayed in the exhibition. colored inserts contained within the surface of the roof established an abstract composition overhead. furniture pieces were presented in an orderly fashion, including chairs and rugs that used a neutral palette. the textiles were neatly stacked on glass shelves, which acted as small burts of color upon the peaceful setting. the space was intentionally made to act as primitive and suppressed, in order to celebrate the exceptional colours and textures that define kvadrat.

colored inserts contained within the surface of the roof established an abstract composition overhead

 
the framework of the stand esbtalblished a harmonious backdrop to the vibrant patterns displayed in the exhibition

the fabrics displayed in various formats, through furniture, rugs and modular wooden storage units

the textiles were neatly stacked on glass shelves

neri&hu at the kvadrat stand 

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