nendo embodies smooth skin with cosmetic containers for shu uemura

nendo embodies smooth skin with cosmetic containers for shu uemura
all photos by hitoshi iwasaki

to realize the ideal of soft and transparent skin embodied by japanese cosmetic brand shu uemura, nendo has formed the ‘tsuya skin’ collection of containers. the fluid design of the packaging bears minimal grey typography, subtly expressing the product concept of delivering a smooth and creamy texture for the face and body. a rippling surface is delineated by waves that swerve around the circumference and interior of the bottle, reflecting, as nendo describes, ‘the idea that beauty comes from within’.

an undulating wave traverses around the circumference of the bottle

three sizes of the a cosmetic container

small product bottles express the smooth surface of the skin delivered by the product

a dropper tool is included for a cosmetic serum

the fluid design of the packaging bears minimal grey typography

the container subtly expresses the product concept of delivering a smooth and creamy texture for the face

a small tub of cream is packaged in the nendo-designed container

a product from the ‘tsuya skin’ collection with eyedropper tool