nendo: puma house tokyo

nendo: puma house tokyo all photos by daici ano

the new puma house tokyo, located in the japanese city’s aoyama design district combines a press room and event space into one open area. the interior design has been executed by japanese design studio nendo who has made staircases a main structural theme throughout. within, these architectural elements are installed around the existing features of the multipurpose area which is used for events, exhibitions, fittings, media events, product launches etc. their use is not only for the purpose of climbing, but they also function as display areas for puma sneakers.

the overall effect of seeing a labyrinth of staircases reminds us that we need to continuously exercise our bodies daily. visually it also brings us back to puma’s relationship to sports and athletics. the placement of the staircases provide a sense of movement throughout the interior, enabling a three-dimensional product display that fully uses its environment.

staircases are a focal point snaking around the interior

the staircases are not only used for climbing but also function as displays for puma sneakers

interior view of the exhibition / press room