nendo designs prime news branding and studio set for a japanese TV station

nendo’s studio set for fuji television network’s news programs aims and bringing awareness to the brand identity of the four tv shows of different strategies. consisting of multiple rectangular prisms covered with veneers, the studio always maintains the same interior spirit, while changing the colors corresponding to each event.

all images © takumi ota

the primary colors of each program are based on the color of the sky at the time of broadcasting, with light blue for the day, crimson for the evening, purple for the night sky, and emerald blue for sunday morning. the font and display format that was different to each program were also unified. on the bottom left of the screen, an area named ‘info dock’ was created to permanently display information such as time, date, the day of the week, the weather of the 3 regions and sports results. 

nendo has designed the studio set using bars placed at various heights, presented in two finishes — natural and dark wood. when the camera films from the right, the natural hue creates a feeling of intimacy and comfort, and when it is filmed from the left, the dark wood gives a calm and gentle impression. in addition, when the set is filmed from the front, the combination of the two colors leaves a vibrant effect. the scenes can be varied to suit the ambiance and target audience of each program by changing the angle of the shots. 

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