nendo packages kenzo's latest fragrance as monolithic totem poles

collaborating with fashion brand kenzo, nendo has created the bottle and logo design for their latest parfum developed in paris. evoking a mobile and vibrant aesthetic – reflecting the younger generation or the new ‘tribe’ in modern life – the unisex fragrance is recognized by its dark purple glass packaging, and the undulating and various layers of its form. 

the bottle is made out of dark purple glass, and the various layers of its form resemble a traditional totem pole
images by akihiro yoshida 

designed to resemble a traditional totem pole, the bottle and the cap merges as one to form a consistent, monolithic bottle. the logo for this collection has been simplified where it only features a circular, and triangular mark and using the bottle’s bold design as the identity to capture and blend the ‘primal with the transnational’; two defining essences of the generation at which kenzo’s new fragrance is aimed.

‘previous generations have felt differences of nationality, language, and religion more acutely’, says nendo. ‘the younger generation of today have comparatively fewer cultural divides to cross, enjoying a greater shared sense of identity through the global spread of online media and applications.’

the fragrance comes in 3 variants, differentiated by a simple colored string

the logo for this collection has been simplified where it only features a circular, and triangular mark

the three scents are: the woody citrus yellow, the woody floral orange, and the woody fruity blue

the bottle and the cap merges as one to form a consistent, singular bottle

the fragrance comes in 3 variants, differentiated by a simple colored string

paris based fashion house kenzo launches their newest fragrance collection totem