nendo: exhibition design for 361 degrees

exhibition view image by jimmy cohrssen

japanese designer nendo designed an exhibition space for japanese producer 361° at tokyo’s IFFT interior lifestyle fair. given the narrow 3 x 9 metre exhibition space, it was important to secure areas for each of the four companies which make up 361°. nendo lined-up four professional photo light reflectors, each 1.8 metres in diametre, to divide, light and provide signage in the space. the light and reflectors also focussed visitors’ attention on the displays they illuminated, and lit the products so they were ideal for photographing.

exhibition views image by jimmy cohrssen

up close of photo reflector image by jimmy cohrssen