nendo designs dust mask brand called bo-bi

nendo has designed a dust mask brand called ‘bo-bi’ which stands in direct contrast to ordinary face covers used in japan. until now these protective pieces had to be put into a laundry to be washed, however this new edition is reusable with up to 100 washes. the mask comes with a case which is made of a material that plays the role of a laundry net, adding the function of being able to wash the object while still inside the case.

all images © akihiro yoshida

the name which originates from the word ‘bobi’ meaning to protect, aims to offer a new prevention towards dust and viruses. in japan it is common to wear a mask to prevent the inhalation of pollution, which makes this project by nendo especially significant. the main feature of this product is the combination of 10 layers of mesh (12 layers with the high-end version), each developed to meet a range of applications, leveraging the manufacturer’s expertise in manufacturing industrial filters.

the product line-up consists of three types: the regular model, the high end ‘pro’ model that shields against radioactive materials with coarser mesh arranged in the front to provide a high-level representation of the product’s functionality, and the ‘slim’ model that enables a calorie consumption of about 200~400 kcal a day by giving a moderate load while breathing. disposable versions are also available for each type, and they feature a new frame that is rounded at the bottom of the main body to better fit the shape of the face.