nendo's rolled paper-like pillars present shoes at camper stockholm

nendo’s rolled paper-like pillars present shoes at camper stockholm shop
all photos by camper and joakim blockstrom

following the original concept of ‘shoes that walk freely through the air‘ — as seen in paris, san francisco, moscow and osaka stores — and the subsequent idea of ‘warehouse-like white space occupied by neatly lined-up footwear‘ — realized in new york and madrid stores, nendo has now designed a retail space for camper shoes in stockholm. the latest interior scheme is based on rolled paper-like structures, which display the footwear on their naturally formed pillars.

2mm-thick resin flooring material has been spun into self-supporting structures serving as presentation platforms that give a sense that the shoes are balancing on paper sheets. hidden LEDs fitted in each unit emit a diffused light from beneath the shoes, furthering a quality of three-dimensionality and weightlessness. symbolically, the japanese designer gives a soft, thin and flat material form — the core idea behind the shoemaking process.

footwear is displayed on naturally formed pillars

layers of rolled resin look like paper sheets

2mm-thick resin flooring material has been spun into a self-supporting structure

the window includes the rolled structures

LEDs illuminate the footwear, adding a luminous quality