andrea rosso launches 'MYAR collezione' with military influenced BAS-ITO collaboration

fashion label MYAR has launched its second major collection of clothing after its debut ‘originale’ line was released alongside the founding of the brand in 2015. the new pieces — revealed at the teuilé military school in milan as part of the city’s 2017 men’s fashion week — are collected under the title ‘MYAR collezione’ and feature styles and cuts heavily influenced by military clothing and artillery equipment from around the world. models stood motionless in military stances within the school, while a green army-style hologram displayed the mechanical designs from which the clothing line took their cue. 

the launch featured a floating hologram of different artillery units
image by laura manganaro & giuseppe triscari
(main) image by vito fernicola

the fall/winter 2017-18 lineup represents a collaboration between MYAR’s andrea rosso and japanese designer teppei sugaya. a blend of japanese and italian aesthetics, the duo christened the season’s release ‘BAS-ITO’, a portmanteau of ‘bassano’ and ‘mito’, the two designers’ respective hometowns. the result is a utilitarian, structural and pared back assembly of clothes that has one foot on the runway and one foot on the battlefield. a thoroughly military palette of green, grey, beige and blue colors the collection, each piece diligently researched to resemble a specific unit of artillery equipment.  

each item cites a different piece of equipment as its source of inspiration — the fenders of a japanese tank lend their design to the reinforced pockets of a pair of pants. a machine gun spawns a decorated shirt, its zippered pockets fitted with firearm-like stitching. elsewhere, a cotton jacket sports cuffs punctuated by details recalling a WWII italian military aircraft. intended as a celebration of craftsmanship and heritage, each piece is emblazoned with the MYAR logo of two rectangles, as well as an internal label bearing the item’s name, its collection, and the name of the machine or weapon that inspired it. 

an internal label bears the item’s name, its collection, and the name of the machine or weapon that inspired it
image by vito fernicola

the MYAR brand is a something of a passion project for rosso, whose father renzo founded the major italian fashion label diesel. a paean to the multiple ways that the military has influenced our day to day lives, the name is both an anagram of ‘army’ and contains the designer’s initials. ‘military is everything, a lot of our everyday life carries a piece of military history, starting from your phone!’ says rosso in an interview with hypebeast. ‘I like the functionality, materials, patterns and workmanship of vintage military clothing, especially after WWII, ’50s and ’60s european pants. I think the sartorial work on these pants doesn’t exist anymore or is difficult to replicate, so i’m pretty lucky to use originals and renew them with a modern interpretation.’

the garments feature styles and cuts heavily influenced by military clothing and artillery equipment
image by vito fernicola

each piece cites a different piece of equipment as its source of inspiration
image by vito fernicola

the brand’s second major line of clothing is entitled ‘MYAR collezione’
image by vito fernicola

the new line is a collaboration between MYAR’s andrea rosso and japanese designer teppei sugaya
image by vito fernicola

BAS-ITO is a portmanteau of ‘bassano’ and ‘mito’, the two designers’ respective hometowns
image by laura manganaro & giuseppe triscari

MYAR’s andrea rosso and japanese designer teppei sugaya
image by laura manganaro & giuseppe triscari

military palette of green, grey, beige and blue colors the collection
image by laura manganaro & giuseppe triscari

the result is a utilitarian, structural and pared back assembly of clothes
image by laura manganaro & giuseppe triscari

the fenders of a japanese tank lend their design to the reinforced pockets of a pair of pants
image by laura manganaro & giuseppe triscari

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