MUJI reopens global flagship store in tokyo's yurakucho neighborhood

japanese retail brand MUJI has reopened its global flagship store in tokyo’s yurakucho neighborhood. the expanded shop includes a fruit and vegetable market as well a full scale model of the MUJI HUT — a micro living space that measures just 10 square meters (108 square feet). ‘among the basic lifestyle needs of clothing, food, and shelter, ‘food’ is the most fundamental and indispensable aspect,’ explains MUJI. ‘the goal of the vegetable/fruit market we created is to offer an opportunity for the customers to think about the producers and the places where the food came from, and review their relationship with food.’

all images courtesy of MUJI

MUJI’s new marketplace offers consumers basic foods such as fruits and vegetables alongside other groceries. importantly, produce comes directly from farms that use either a minimal amount of pesticides and fertilizers, or none whatsoever. the store will sell a seasonal selection of items, and is even planning to sell some of tokyo’s more unusual vegetables. ‘we will be offering vegetables with their inherent flavors, even if they do not meet the standards of shape and size,’ continues MUJI. ‘we plan on displaying a sign on each product, with a note from the producers and some seasonally-appropriate ways to eat them.’

the expanded store includes a fruit and vegetable market

soup is made directly from the vegetables sold in store, while freshly baked bread and coffee are available from a second floor café. the MUJI HUT also forms part of the refurbished store, with advisers on hand to answer any questions from potential buyers. the compact enclosure contains an area spacious enough for up to four people, while a large window ensures plenty of natural light. see designboom’s previous coverage of the project here.

the market sells a seasonal selection of items