ME by melia hotel sitges partners with sónar+D to form the cultural collective

ME by meliá presents the culture collective x sónar+D, a collaboration with the international innovation event to explore the future of music, art, technology and digital culture. it forms part of ME by meliá’s new cultural initiative, ‘the culture collective‘ which sees the brand collaborate with cutting-edge creative minds from across the globe.

images courtesy of sonar+D and ME by melià

as a result of their new partnership ME by meliá aims to bring the latest in innovation, technology and creativity to ME hotels across the world by exploring how artists, innovators and business leaders, throughout the various fields, are transforming our present and reimagining the future. sonar+D, which took place earlier this month invited guests such as NASA, google magenta and mozilla as professionals from the most innovative sectors of the creative industries to work through a programme of conferences and workshops designed to inspire debate and collaboration. now in its sixth year, sonar+D covers five key topics; the future of space exploration, the future of music, the future of audio-visual experiences, the future of the internet and the future of intelligence.

sónar+D follows a series of creativity and innovation events, voices of sónar+D for ME by meliá, which took place at ME madrid and ME london. it has given voice to creators, artists, entrepreneurs, investors, scientists, code designers and other multiple innovators in order to share and decipher the challenges and major issues faced in cultural, social and economic news: artificial intelligence, virtual and augmented reality, the blockchain, the new internet and big data. sonar+d reestablishes itself as a space that offers unique opportunities for knowledge.

mediterranean influences echo throughout the ornamental touches such as clay objects, tiles and wicker pieces, with materials and techniques present in the original furniture and lighting that the studio has designed and had made specifically for the hotel. basket ware, ceramic, macramé and terracotta are present in many of the decorative elements in the interior design. the clean and minimalist style is carried through to the site’s other facilities.

ME by meliá invites culture-seeking guests, driven by new luxury experiences. the hotel has two restaurants, the beso sitges, which serves mediterranean-influenced basque food and cocktails, and the beso beach boasting a large sea-view terrace – a perfect backdrop to the site’s beautiful sunsets. complimenting amenities include an oyster bar in the lobby, a pool bar and an accompanying beach club, complete with palm fronds and a thatched roof for a rustic feel.

ME by meliá invites culture-seeking guests, driven by new luxury experiences. each guest’s stay is orchestrated by a dedicated aura manager, whose job it is to know the coastal town back-to-front and use this knowledge to make the hotel’s service truly bespoke. this latest addition opens amid the brand’s debut collaboration with international innovation event sónar+D. ME by melia’s cultural initiative, ‘the culture collective‘ sees the brand invite cutting-edge creative minds from across the globe to bring ground-breaking contemporary culture and the latest in innovation, technology and creativity into ME hotels.

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