mcdonald’s celebrates 50 years of the big mac with G-SHOCK & new era burger merch

marking 50 years of the beloved big mac, mcdonald’s has partnered with G-SHOCK and new era to celebrate 50 years of the beloved big mac. their collaboration includes a series of burger inspired merchandise available in a japan-exclusive capsule.

all images © mcdonald’s

the collection includes a G-SHOCK watch which comes in a tin resembling the 5-tier foodstuff. the watch features mcdonald’s golden arches and a strap in a big mac pattern.

new era have created a cap also emblazoned with the iconic logo and an embroidered ‘bm 50th’ burger logo on the side. mcdonald’s will also be releasing its popular big mac sauce. the collection will be available from april 14 via japanese retailer ratuken.