martí guixé designs packaging for estrella damm beer
estralla damm has a new look thanks to the creative ideation of martí guixé. the catalan designer has developed seven graphic schemes for the spanish lager’s four packs drawing their bold, colorful imagery referencing the cultural history of barcelona–where guixé also grew up–with abstract depictions of gaudi’s sagrada familia, the famous la rabla pedestrian mall, to culinary influences like the widely popular dish paella, depicted on the packaging.
chef ferran adrià, who owns the tapas restaurant tickets with his brother albert, in barcelona, worked together with estrella damm to develop eleven tapas dishes to be paired with the beer, enhancing the taste and flavours of the pale lager and some of his recipes can also be found alongside guixé’s images. the limited edition designs are now available in stores until october 2013.
the catalan designer’s graphics draw references to barcelona’s cultural history
la rambla, the famous pedestrian mall was one of the cultural references depicted on the four packs
guixé abstract’s gaudi’s sagrada familia in another design
underwater creatures decorate another package
martí guixé was a speaker at the 2013 design indaba conference where he discussed how food influences his creative practice, and changing people’s perception of food more as an object.
martí guixé at design indaba 2013
video courtesy of design indaba
