marco piva expresses jeweled bulgari diva window in new york

designed like a theatrical stage front, the new 2013-2014 shop windows for luxury brand bulgari were based on the just-launched diva jewels collection. the new york store expresses dynamic possibilities for using ceramics, and as part of a continuing cooperation between italian architect marco piva, the geometric display stands reference the shapes and colors of the famous jewels.

formed with a narrow base, the energetically expanding cases are also reminiscent of a champagne flute, symbolic to special moments and events. appearing to tilter over, their form is free-standing, ballasted inside and anchored to the underlying platform. the suspended pieces above elegantly flow downwards, with some serving as lamps for the items below. a backdrop of customized amethyst and rubellite shantung sliding silk panels, help to evoke a cinematic and theatrical image, acting as a frame for the centerpieces. ceramic, cloth and metal blend together to create a playful interaction between the shapes, lights and colors projected.

 the new 2013-2014 shop windows in new york are designed like a theatrical stage front
all images courtesy of marco piva

 the ceramic display stands are based on the just-launched ‘diva jewels collection’

a backdrop of customized amethyst and rubellite shantung sliding silk panels create a cinematic image

 
project info:

title: bulgari new york window
bottom facade (ground floor): studio marco piva
top end facade (first floor): fenizia design studio

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