marc atlan: kjaer weis

‘kjaer weis’ makeup

‘kjaer weis‘ is an organic brand with a refillable makeup system. with branding, structural design and packaging created by franco-american creative director marc atlan, the design of ‘kjaer weis’ cosmetics line distills the fundamentals of women’s makeup into three essential areas of application: lips, cheeks and eyes.

the compacts are shaped to mirror the features they will be used to enhance: slim and long for the lips, large and square for the cheeks, small and round for the eyes. tangibly, the compacts swivel open through a lateral fanning movement  like the wings of a butterfly. entirely refillable, these compacts are purposely conserved rather than recycled.

cast in white bronze metal, monogrammed in glossy white enamel, and encased in a red textured box, each object seeks to convey the substance of a valuable keepsake.