milan design week 2017: exhibited at the ventura lambrate design district, the project by italian designer mara pezzotta and creative studio arduini design tackles sex toy stereotypes by inventing new, decent ways of presentation. ‘in order to avoid vulgarity and aesthetic ambiguity our goal was to create a clean, pleasant design through simple shapes, giving the objects a secondary ornamental function and completely different context’, as pezzotta states.
the five sculptural vibrators set in their base
all images © simone peracchi
calling the project ‘pinximonio’, pezzotta and arduini design particularly want to review society’s collective vision of the vibrator – the most famous archetypal figure of sex toys. it is widely recognized as a asymbol of one’s intimate life, with a vast variation in shape and function. even more, it is often found to be vulgar or embarrassing – so people tend to hide it.
pinximonio can be set in the living room
to break the chain of embarrassment, the duo relocates a set of vibrators in a completely different environment: the living room. pinximonio provides five vegetable-shaped vibrators: a carrot, a cucumber, a spring onion, a celery stick and a courgette. these white sculptural objects, set in a carrara marble base, become a unique table decoration, like a contemporary ‘natura morta’.
from left to right: carrot, cucumber, courgette, spring onion, celery stick
pinximonio in its new natural environment
the geometrical shape of the marble base gives a neutral trait to the entire project
carrot
cucumber
spring onion
celery stick
courgette
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
edited by: lea zeitoun | designboom