louis vuitton celebrates murakami collection with NYC pop-up echoing tokyo's capsule hotels

Louis Vuitton x Murakami re-edition pop-up opens in Soho, NYC

Two decades after their collaboration, Louis Vuitton and Japanese artist Takashi Murakami reunite for a bold pop-up in New York’s Soho. Open throughout January 2025, the pop-up hosts the Louis Vuitton x Murakami Re-Edition, which revives iconic motifs from the 2003 partnership and reimagines the original collection. Inspired by Tokyo’s modular capsule hotels, distinct zones separate the interior, each with a purpose and vibrant color palette, linked by a central corridor.

Part of a worldwide series of activations spanning seven cities, including London, Seoul, Milan, and Tokyo, the Soho pop-up is the only fully dedicated space for the re-edition in the US, showcasing Chapter One of the capsule and offering a curated mix of retail, exhibition, restoration services, and a cinema experience. The original collaboration, spearheaded by then-artistic director Marc Jacobs, introduced the kaleidoscopic Monogram Multicolore, a vibrant reinterpretation of Louis Vuitton’s classic monogram featuring 33 vivid hues. Murakami’s playful aesthetic brought forth beloved characters like the whimsical Superflat Panda and cheerful Flower Smileys. These motifs are now reimagined across over 170 creations, ranging from leather bags and accessories to footwear and collectible items.

images courtesy of Louis Vuitton

the collaboration reimagines iconic pieces of the french house

This re-edition breathes new life into Louis Vuitton’s iconic pieces. The Speedy, Alma BB, and Dauphine Soft bags showcase the updated Monogram Multicolore, available in vibrant white or striking black. Murakami’s character Superflat Panda graces items like sneakers, keyrings, and even skateboards. The collection also features collector’s items, such as a made-to-order Malle Wardrobe containing 33 Speedy bags and revamped perfume bottles adorned with the Superflat Garden design. Customers who make a purchase receive a token to activate a giant vending machine dispensing limited-edition stickers, trading cards, and Takashi Murakami Flower Go Walk portable games. Adjacent to the retail area, an exhibition showcases archival pieces from the original collaboration, including rare designs like the Monogram Cerise and the Multicolore Franges, offering a nostalgic look at the partnership’s impact on fashion history.

two decades after their collaboration, Louis Vuitton and Takashi Murakami reunite for a bold re-edition pop-up

a series of experiences composes the colorful interior

Underscoring the French fashion house’s commitment to sustainability, the Soho pop-up includes a care station area that offers restoration services for original Louis Vuitton x Murakami pieces. Visitors can observe the processes as skilled artisans clean, restore, and replace parts to extend the life of these creations. Downstairs, a cinema space screens remastered versions of Murakami’s Superflat Monogram film (2003) and Superflat First Love (2009). The films weave a fantastical journey through Louis Vuitton’s world, featuring characters like Panda, Flower Hat Man, and Onion Head, alongside Aya, the young heroine of Murakami’s animated tales. From January 10th until January 12th, visitors can enjoy a café experience adorned with Murakami’s signature flower cushions.

open throughout January 2025, the pop-up hosts the Louis Vuitton x Murakami Re-Edition