crafted world by loewe at the shanghai exhibition centre

 

Fashion brand LOEWE launches its first major show at the Shanghai Exhibition Centre, titled Crafted World. This vibrant retrospective spotlights LOEWE’s rich Spanish heritage and commitment to the handmade through an interactive journey across time, space, material, and craft filled with art and culture. The fashion house’s creative director Jonathan Anderson curated the show, while architecture group OMA, the studio behind some of the most ground-breaking museums of the 21st century, led on the set design for Crafted World. 

LOEWE honors spanish heritage with 'crafted world' retrospective in shanghai
Crafted World | all images courtesy LOEWE

 

 

Jonathan Anderson and OMA create an interactive journey

 

Jonathan Anderson (see more here) curated the Crafted World retrospective around six thematic chapters that illustrate the brand’s idiosyncratic sense of play​: Born from the Hand, Welcome to Spain, The Atelier, Fashion Without Limits, United in Craft, and Unexpected Dialogue. Each of these themes, spatially designed by the OMA team, showcases LOEWE’s (see more here) progressive approach to fashion and culture of craft through multi-sensory storytelling including touch, sound, and augmented reality. 

LOEWE honors spanish heritage with 'crafted world' retrospective in shanghai
entrance to the Shanghai Exhibition Centre

 

 

Some highlights of the Crafted World exhibition include iconic LOEWE dresses from its previous Spring/Summer collection, maquettes by OMA, and a selection of handbags and chairs, each exemplifying the fashion house’s intricate dedication to woven, handcrafted, and handmade designs. The retrospective has opened to the public at the Shanghai Exhibition Centre on March 22, 2024 and is running until May 5, 2024.

LOEWE honors spanish heritage with 'crafted world' retrospective in shanghai
maquette by OMA |  ‘Born from the Hand’ room at Crafted World by LOEWE

LOEWE honors spanish heritage with 'crafted world' retrospective in shanghai
LOEWE  woven chair

LOEWE honors spanish heritage with 'crafted world' retrospective in shanghai
LOEWE Spring Summer women’s runway collection, 2023

LOEWE honors spanish heritage with 'crafted world' retrospective in shanghai
maquette by OMA | ‘Fashion Without Limits’ room at Crafted World

LOEWE honors spanish heritage with 'crafted world' retrospective in shanghai
Spider Blue, 2011 by Ken Price | painted bronze composite | Matthew Marks Gallery, NY | shot during install.

LOEWE honors spanish heritage with 'crafted world' retrospective in shanghai
Fringes Bucket bag in leather | LOEWE Fall Winter, 2020 | LOEWE Archives | shot during install.

 

 
 
 
 
 
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Surface Tactility #11, 2019 by Genta Ishizuka—winner of LOEWE FOUNDATION Craft Prize 2019 | LOEWE Art collection | shot during install.
Surface Tactility #11, 2019 by Genta Ishizuka—winner of LOEWE FOUNDATION Craft Prize 2019 | LOEWE Art collection | shot during install.
Look 6 | LOEWE Spring Summer women’s runway collection, 2016 | LOEWE Archives
Look 6 | LOEWE Spring Summer women’s runway collection, 2016 | LOEWE Archives

project info:

 

name: Crafted World

brand: LOEWE (here) | @loewe

location: Shanghai Exhibition Centre

curator: Jonathan Anderson | @jonathan.anderson

set design: OMA / Ellen van Loon, Giulio Margheri, Camille Filbien, Mila Garaeva, Pablo Subiotto, Lorenzo Uribe
audio design: Frédéric Sánchez


light design: Clairobscur


production: La Mode en Images

viewing dates: March 22, 2024 – May 5, 2024