linehouse construct glass greenhouse for chinese street food store BAOBAO
image © dirk weiblen

 

 

 

linehouse have established a unified branded architectural language for chinese street food store BAOBAO – the first of many stores to line the streets of china and the US. the architecture studio created a spatial narrative that married with the brand’s ethos: from garden to plate, using the freshest home-grown vegetables. in doing so they played with the concept of inserting a glass greenhouse building for the exhibition and growth of plants. a series of housed frameworks were proposed providing an area for the chefs to prepare the baozi (steamed bread buns filled with meat, vegetable or sweet stuffing). 

linehouse baobao chinese street food store designboom
the greenhouse structure is made of two tones of wood and extends out to the street
image © dirk weiblen

 

 

 

the architectural framework is the defining characteristic throughout the interior of the construction. drooping greenery and and hanging lamps hang from the structure of the cookhouse, allowing guests to linger and observe the activities within the kitchen. the greenhouse is is composed of hand glazed green tiles and two tones of wood and glass. this house extends out to the street, operating as a leaner for guests, and further framing the activities within to the exterior.

linehouse baobao chinese street food store designboom
independent wooden leaners sit adjacent to the greenhouse
image © dirk weiblen

 

 

 

the cashier / service area plays on the idea of a wheelbarrow and garden tools, allowing the menu boards to hang from above. bluestone cobbles line the floor in the customer area which mimics the idea of a garden path, and the streetscape beyond. linehouse were invited to develop the branding and graphics for the store which has opened at alibaba campus in hangzhou and at tongji university. bold graphics of a wandering pig, a family of vegetables from the garden and BAOBAO are repetitively stamped on the adjacent glass. the baobao logo is embossed in a darker tone of wood into a pivoting panel on the façade and a wood cut out logo is displayed on the shelf on the exterior. 

linehouse baobao chinese street food store designboom
the performance of baozi making: rolling, handcrafting and steaming within the greenhouse
image © dirk weiblen

linehouse baobao chinese street food store designboom
blue cobblestones line the floor
image © dirk weiblen

baobao linehouse chinese street food store designboom
a shelf wraps the greenhouse structure, with hanging greenery and graphics stamped behind
image © olivier hero dressen

baobao linehouse chinese street food store designboom
the greenhouse structure extends out above a terrace space at tongji university campus in shanghai
image © dirk weiblen 

baobao linehouse chinese street food store designboom
the angular exterior framework extends from the interior greenhouse kitchen
image © dirk weiblen

baobao linehouse chinese street food store designboom
a wandering pig and a family of vegetables form part of the bold graphics created for BAOBAO
image © dirk weiblen

baobao linehouse chinese street food store designboom
white metal panels offer shade to BAOBAO’s customers and form patterned shadows below
image © dirk weiblen

 

baobao linehouse chinese street food store designboom
baobao plan

 

baobao linehouse chinese street food store designboom
baobao tongji university plan

 

 

project info

 

year of completion: 2015
architect: linehouse
photo credits: dirk weiblen (all) & olivier hero dressen (photo 6)
graphic designer: evelyn chiu
area: 62sqm
address: 65 chifeng road, yangpu, shanghai, 1239 siping road, tongji university, shanghai

 

 

 

designboom has received this project from our DIY submissions  feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: hollie smith | designboom

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