lg2boutique: musee de la civilisation de quebec identity

lg2boutique: musee de la civilisation de quebec identity
various applications of the new branding

lg2boutique recently designed a new identity for the musée de la civilisation de québec (MCQ) to mark its 25th anniversary.

‘it was necessary to develop a brand platform that allows the five sites to speak with one voice but also individually, that preserves the roots of their respective identities, and that reflects the distinctive cultural mission they share of showcasing the common elements of the human experience through collections and innovative exhibitions and educational activities.’

‘a simplified, vibrant, vivid, and unifying visual identity was designed based on MCQ’S initial logo and also includes a color code for each network site. this identity applies to stationery, indoor and outdoor signage, and printed material (media kits, newspaper ads, and posters). the flexibility of the new brand platform ensures it can also be used easily for advertising.’

folder

pin badges

pass

signage

signage

banner

banner

logotype

variations for other museums in the MCQ newtork: musée de l’amérique francophone

musée de la place royale

maison historique chevalier

entre national de conservation et d’études des collections

anniversary logo