for the fifth year in a row, designboom collaborates with LEXUS to present the LEXUS DESIGN AWARD 2017. the annual competition which started in 2013, seeks to support future designers, enriching the world through problem solving and finding solutions to better shape our society and future.
the theme of this year’s LEXUS DESIGN AWARD is ‘YET’ – the core thinking that goes behind the creation of every Lexus. it encourages us to push the boundaries of creativity by fusing seemingly incompatible elements. in doing so, we don’t compromise; we harmonize. it’s synergy effect enables breakthroughs and the unexpected to happen.
yoshihiro sawa, executive vice president of Lexus International presenting the LEXUS DESIGN AWARD 2017 theme
video courtesy of LEXUS DESIGN AWARD
creatives from all fields: architecture, product design, fashion etc, are invited to submit their ideas that go beyond the mastery of shape, form and function, revolving around ‘YET’: exhilarating performance YET environmentally conscious, cutting edge technology YET user-friendly, emotional YET rational.
the registration period of the LEXUS DESIGN AWARD 2017 is now open, and qualifying Submissions should be received by october 16th, 2017, 11:59 PM (CET). for more information on the LEXUS DESIGN AWARD 2017, read the full call-for-entries and official rules.
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