LEGO launches iconic collectable that sees its plastic figure in wood

LEGO has partnered with creative agency room copenhagen to pay tribute to the toy company’s original wooden ‘mini-figure’, first released in 1978. together they have released a limited edition 5:1 upscaled version of collectable figure, featuring an oak body and plastic hands reminiscent of current figures.

images courtesy of LEGO

the reedition upscales the classic mini-figure to a 5:1 model presented in a gift box with a 28-page booklet detailing its history. it also includes other inspiring examples of how LEGO designers personalized their models, as well as inspiration for accessories fans, can build using the included bricks.

founded in 1932 by master carpenter ole kirk kristiansen, the first LEGO toys were handcrafted from wood. only in the aftermath of the second world war did ole start supplementing his production with plastic toys.

‘I have always been committed to making the nicest and most robust objects and just like other carpenters I believe the best type of advertising is when the product promotes itself,’ krstiansen said in 1950. ‘our purpose is to produce a really good, solid and finely crafted piece of work, and ensure LEGO products always be known for their exceptional quality.’

those who buy the figure have the option of customizing it either by painting it or adding other wooden elements. a number of LEGO designers have already given their take on how to personalize the model. the results will be exhibited for a limited time at the LEGO originals pop up store and gallery in london.

‘it has been a privilege for us to expand our collaboration with the LEGO group and contribute to the world premiere of a new series of design classics,’ explains jacob eberhard, ceo of room copenhagen. ‘going back to the roots of the company and helping to bring back some of the original LEGO toys in new creative ways is an exciting journey to be part of.’

the LEGO originals wooden minifigure 853967 is currently available for $120 USD at a pop-up in covent garden, london. a global release is set for november 8.

project info

company: LEGO
collaborator: room copenhagen
model: wooden mini-figure 853967
global release: november 8