LEGO set to release a 744-piece kit of bjarke ingels' experience center ahead of grand opening

after recently releasing drone footage of the bjarke ingels-designed venue in denmark, LEGO has revealed the latest addition to its sought after architecture series, the LEGO experience center. the kit features a whopping 774 pieces and includes a 197-step guide to complete the complex structure. it will be sold exclusively at the LEGO house, which will debut to the public in a grand opening ceremony this autumn.

the LEGO house will open its doors to the public on september 28, 2017, coinciding with the release of the 744-piece kit. located at the center of billund, denmark, the ‘home of the brick’ will offer a range of creative experiences for visitors from around the world. the venue includes paid attractions as well as experiences that are free and open to the public. approximately 250,000 guests are expected annually, with around 2,500 visitors on peak days.

‘in our competitions for the project, these two companies had the best understanding of the idea behind the LEGO brick, LEGO play and LEGO values’, says hans peter folmann, senior director, LEGO huset. ‘at the same time they possess a wealth of experience in architecture and museum design, and I’m looking forward to our companies’ teaming up to produce outstanding settings and exciting experiences for future visitors to the LEGO house.’

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