five french creatives reinterpret the ford mustang as a dynamic work of art

five french creatives reinterpret the ford mustang as a dynamic work of art

to celebrate the arrival of the ford mustang in france, the american automotvie company and communications agency l’écurie selected five multidisciplinary french creatives to bring their artistic vision to the all american roadster. mathieu césar, l’encrerie, alexandre vauthier, noé duchaufour lawrance and thomas lélu each instilled their unique perspectives onto a ford mustang, transforming the vehicle it into a drivable work of art.

leo gavaggio and jeremy taltaud of l’encrerie with their ford mustang

tattoo artists leo gavaggio and jeremy taltaud of studio l’encrerie on their artistic design for ford mustang:
‘when tattooing our subjects, one of our primary motivations is to convey a message of codes, while appropriating surfaces and shapes. with the ford mustang, we wanted to spontaneously evoke the idea of freedom – like having the right to draw on something you will admire forever, but had no right to touch in the first place. our design for the car’s body is derived from the excessive growth of the virginia creeper, extending over the entirety of the vehicle.’

the french tattoo artists l’encrerie have realized graphic that creeps to all edges of the ford mustang

noé duchaufour-lawrance with his ford mustang

designer noé duchaufour-lawrance on his artistic design for ford mustang:
‘borrowing from anatomical and veterinarian medicine of the 18th century, I magnify the mechanical and animal power of the mustang, lifting the skin of this ‘muscle car’, and bringing the horses out from under the hood – an equine vision of this spirited car that also makes reference to the brand’s name.’

duchaufour-lawrance has unleashed the anatomy of the horse within the ford mustang onto its exterior

a graphic depicting muscle tissue represents the power of the ford mustang

mathieu césar draws on the lyrics of serge gainsbourg’s song ‘ford mustang’ for his artistic vision

photographer mathieu césar on his artistic design for ford mustang:
‘through two non-colors – black and white – I wanted to recreate a fantasy, that of a road trip, and express a contrast between power and imagination; which for me, encompass the ford mustang. I have translated the lyrics of serge gainsbourg’s song ‘ford mustang’ onto the car: ‘on s’fait des langues, en ford mustang, et bang, on embrasse, les platanes, MUS à gauche, TANG à droite, et à gauche, à droite’ – placing MUS on the left profile, and TANG on the right.’
mathieu césar’s with his ford mustang

mathieu césar’s ford mustang is defined by black and white

alexandre vauthier’s vision for the ford mustang

stylist alexandre vauthier on his artistic design for ford mustang:
‘I have marked the car with my identity and codes of the house. I want to create a balance between speed, line, design and noble materials. completely dismantled, the car will receive new colors and materials that evoke those used today in the world of fashion.’

subtle details seen in the world of fashion have been employed in vauthier’s design, such as copper gold trimming

hood of vautheir’s ford mustang

thomas lélu’s vision for the ford mustang

multi-media artist thomas lélu on his artistic design for ford mustang:
‘the representation of ‘symbolic’ feminine images from the past, placed on the car hood creates a contradictory effect , a kind of oxymoron. reappropriating erotic codes from the 70s and 80s, the decontextualized visual gives off a symbolic and timeless dimension. the result is an idealized fusion between a woman and a machine. the ideal machine, in short.‘

lélu’s design is an idealized fusion between a woman and a machine

erotic imagery from the 70s and 80s influence lélu’s artistic vision

to launch this special occasion of the ford mustang in france, designboom co-hosted a competition with l’écurie inviting the public to capture their own interpretations of the lifestyle and spirit that the ford mustang encompasses, bringing their own graphic motif to the vehicle. we received many concepts via instagram (#LECURIEFORDMUSTANG), and the jury selected the ‘dazzle camo’ by morgan grosset for its modernity and technical expression, while still maintaining the image of ford through the design. his artistic motif was brought to life and revealed at a special event in paris in september, alongside the realization of the other five creative interpretations of the ford mustang. thanks to everyone who participated!

french designer morgan grosset’s winning entry into the l’écurie ford mustang competition

‘dazzle camo’ by morgan grosset won the l’écurie ford mustang competition

the ‘dazzle camo’ being revealed at a special event in paris