benjamin hubert from LAYER has collaborated alongside danish company kvadrat to present at the 2018 edition of the milan design week its support frame called ‘SHIFT’. given the name in reference to its ability to easily transform from a flat acoustic wall panel to a shelf used for display and storage. the flexible system has been designed to maximize space and display areas in response to the constantly changing needs of retail environments.
SHIFT is LAYER’s first collaboration with danish company kvadrat
english based industrial design agency LAYER‘s ‘SHIFT’ can seamlessly adapt to different scenarios. it can be used in high-demand sales periods, during which storage and display areas need to be prioritized, to launches and openings, when floor space and acoustics need to be maximized for entertaining.
benjamin hubert from LAYER will launch SHIFT at milan design week in april this year
SHIFT is available in four colors — blue (recycled denim), white (recycled hospital bed sheets), yellow, and grey
SHIFT uses no screws or bolts in its construction
challenges the industries to rethink their use of resources
mitre kerfs allow for the brackets to seamlessly swing out to offer support for the horizontal surface
the flexible retail shelf system for kvadrat will launch at its milan showroom in april 2018
when folded against a surface, SHIFT acts as an acoustic wall panel
responds to the urgent global issue of waste
SHIFT is made from up-cycled end-of-life textiles from the fashion and textile industries
the kerfs cut into the shelf create a mechanism allowing it to unfurl, like a soft, flowing textile
this refined solution for the mechanism is the result of ten prototypes over six months
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
edited by: apostolos costarangos | designboom
