KITH transforms soho flagship store to reflect private office of estée lauder

KITH partners with beauty brand estée lauder to launch a collaborative, reimagined collection of skincare products. the collection introduces a play on KITH’s motto ‘just us,’ by illustrating the concept of ‘just you’ in celebration of every woman’s natural beauty. in honor of the collection, the third floor of KITH soho flagship had been transformed as an expression of the design and spirit of original private office of estée lauder herself. a woman ahead of her time, estée disrupted the world of beauty with the introduction of her re-nutriv cream to the market in 1956 for $115 — equivalent to over one thousand dollars today and advertised as a ‘goldmine of beauty.’ 

the KITH soho flagship space has been redesigned to channel the aesthetic of estée lauder’s office, from the wallpaper to the crown molding. inside the store experience, open to all for one day on friday march 15th, visitors had the opportunity to receive a complimentary portrait by acclaimed photographer, philippe salomon, on the second floor with purchase of the KITH x estée lauder collection, priced at $145. the KITH team comments that the collection pays homage to estée’s unwavering passion to make every woman feel beautiful.

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