keisuke fujiwara designs pop-up store for issey miyake's ikko tanaka collection

keisuke fujiwara designs pop-up store for issey miyake’s ikko tanaka collection
(above) the design’s aim was to create a gallery-like shop
all images courtesy of keisuke fujiwara design

issey miyake has released a series of products featuring motifs from ikko tanaka’ –a renowned graphic designer who had a major impact on the history of design around the world. keisuke fujiwara and the interior design studio from tokyo metropolitan university were commissioned to create a pop-up store located in isetan shinjuku department shop in tokyo to present the collection.

this shelf references tanaka’s ‘nihon buyo’ (1981)

the design concept includes white walls, good illumination, and a simple floor plan to explore the collection’s colorful nature giving the space a gallery-like feeling. all this to be able to have the pieces be the center of attention and to exploit their colorful nature. on the shop’s frontal face, a large graphic of tanaka’s work is shown boldly on the wall, complemented by miyake’s design. in the center of the store, they placed an original shelve that references ikko tanaka’s ‘nihon buyo’ (1981) and ‘the 200th anniversary of sharaku’ (1995)— transferring the bidimensional graphic into a three-dimensional object.

‘the 200th anniversary of sharaku’s shelf takes the graphics into a three-dimensional reality 

view from the back

the furniture was custom designed for the shop

graphics on the wall instantly play with the collection

from the outside, the store already reveals its mood

posters and project text along the aisle

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: juliana neira | designboom