jony ive, former apple chief design officer, unveils coronation emblem for king charles III

King Charles Coronation Emblem designed by jony ive

Former Apple chief design officer Jony Ive, in full Sir Jonathan Paul Ive, was commissioned by Buckingham Palace to create the new official emblem for the coronation of King Charles III. The logo, designed by Ive and his design collective LoveFrom, presents a blue crown enclosed by red plant motifs symbolizing the nations of the United Kingdom. According to the announcement on the Royal Family’s website, the emblem will be used in all activities related to the coronation, including community and national events, publications, retail, and merchandising.

the Emblem in English | all images courtesy of The Royal Family

about the emblem 

According to the official website of the Royal Family, the emblem is a tribute to The King’s love of nature and combines the flora of the four nations of the United Kingdom: the rose of England, the thistle of Scotland, the daffodil of Wales and the shamrock of Northern Ireland. Together, the flowers are interwoven to form the shape of St. Edward’s Crown, with which the King will be crowned on Saturday, May 6. The emblem was designed in the red, white, and blue colors of the Union Flag.

‘It is such an honour to be able to contribute to this remarkable national occasion, and our team is so very proud of this work. The design was inspired by King Charles’ love of the planet, nature, and his deep concern for the natural world.’ shares Jony Ive (find more here). ‘The emblem speaks to the happy optimism of spring and celebrates the beginning of this new Carolean era for the United Kingdom. The gentle modesty of these natural forms combine to define an emblem that acknowledges both the joyful and profound importance of this occasion.’ 

the Emblem in Welsh