iris van herpen + magnum debut world's first vegan haute couture dress

THE MAGNUm Vegan Haute Couture dress IS MADE FROM COCOA BEANS

Iris Van Herpen has partnered with Magnum to debut the world’s first haute couture vegan dress. Made from cocoa beans and inspired by the iconic Magnum Vegan Ice cream, the dress was unveiled at Elysée Montmartre during Paris Couture Fashion Week.

‘I am honored to have been approached by Magnum as a partner to bring to life the Magnum Vegan Dress,’ said Iris Van Herpen. ‘As a designer, I have always worked to push the boundaries of design and this collaboration has really allowed us to take this one step further by linking the ingredients of an iconic Magnum Vegan to create a Haute Couture design. The opportunity to work with the brand on such an innovation in sustainable fashion has been a very special experience.’

SUSTAINABLE MATERIALS TOGETHER WITH VAN HERPEN’S FLUID DESIGNS

Debuting the unique design was Cindy Bruna who took to the runway in Iris Van Herpen’s 15th Anniversary show, unveiling the unique design to the world and paving the way for Magnum’s first steps into circular fashion. The dress itself is a celebration of Magnum’s Vegan range — an expertly crafted collection of plant-based ice creams without dairy.

The Magnum Vegan Haute Couture dress has been designed and created using an intricate 3-dimensional design, incorporating sustainable materials that reference Magnum’s vegan ingredients in a fusion between the brand’s iconic melting chocolate and Iris’ fluid designs. With the aid of 3D printing technology, the Magnum Vegan Dress is also the first haute couture dress to be made from cocoa bean husks, which have been processed to create a fully organic biopolymer material.

The dress features intricate details including plantlike body embellishments which are copper-coated, draped and entwined with upcycled and pliseed organza, while other 3D elements have been printed using innovative SLS technology (Selective Laser Sintering).

Magnum is always looking to lessen its impact on the world, and this partnership with Iris van Herpen marks the brand’s first step towards a wider ambition of circularity in the fashion industry.