watch IKEA's keynote event from democratic design day 2018 in lugano!

DESIGNBOOM is partnering with IKEA to offer our readers the opportunity to watch LIVE the DEMOCRATIC DESIGN DAY 2018 lugano keynote event. the event will take place in switzerland on september 14th at 10:00am local time, and will host an impressive line-up of speakers who will reflect on the following theme: how to navigate an uncertain world through design.

global warming, scarcity of resources and social tension are among the issues that will become existential threats if left unresolved. these enormous challenges present an opportunity for design, as a solution-oriented and holistic principle, to play a key role in shaping our reality.

by continuing its efforts to make the company more transparent, IKEA will also explore themes related to how we live and design the spaces and products that constitute our home and everyday life, addressing its main pillars: accessible, affordable, sustainable and functional design.

REGISTER to attend the IKEA DEMOCRATIC DESIGN DAY 2018 in lugano. if you’re far away from switzerland, you can join designboom LIVE!

SPEAKERS

LEIF HUFF

as an IDEO partner and executive design director for IDEO europe, leif is passionate about finding the most impactful ways to bring human-centered brands, products, spaces and experiences successfully to market. he is happiest when collaborating with clients and colleagues to integrate innovation and meaning into the design process. passionate about making things real and with a love of design, leif has created strategies, comprehensive design languages, and award-winning products and services for renowned international and german companies.

MARCUS ENGMAN

the design process at IKEA takes an unconventional start: with the price tag. IKEA wants to reach the many people – products have to be affordable. but that’s just the start. the design principle that guides IKEA has four more pillars: sustainability, quality, form and function. marcus will share the secret of how IKEA manages to create products that fulfil all dimensions of democratic design.

MICHELL ZAPPA

technology futurist, information designer and founder of envisioning, a technology foresight institute. his work aims to illustrate the implications of accelerating change and facilitate a higher level of awareness about our relationship to technology.

CARLOTA PEREZ

researcher, lecturer and international consultant, specialized in the social and economic impact of technical change and in the historically changing conditions for growth, development and competitiveness.

SIMON WIDMER

leading the circular design programme at the ellen macarthur foundation, simon is passionate about supporting designers to create for a circular economy – a future that is regenerative by design. transitioning towards a circular economy is one of the biggest creative challenges of our time and it requires new mindsets and design approaches.