design meets business: join IE school's business of design lecture series

IE school starts its business of design lecture series

the IE school of architecture & design believes no one ever stops learning. the institute’s courses range from strategic interior design to global real estate development all with the mission to maximize as well as promote talent in the creative fields, no question of age or location. the debut of the business of design lecture series is tailored to professionals managing the balance where design meets business.

digitally join the free IE school business of design lecture series starting october 27, 2021 – here.

IE school’s business of design lecture series is digital and free to join for all

all images courtesy of IE school of architecture and design

there are three parts of IE school of architecture & design’s free business of design lecture series. each one aims to enable architects and designers to become better managers, business developers and entrepreneurs. solutions to important topics, from how to win more work and maximizing profits to reducing ineffective marketing to leveling up your design firm, will be analyzed and explained. all these themes align with the school’s master in business for architecture and design (MBArch).

(left to right): bryon mccartney of archmark, serra atoman of ing media, and jan knikker of MVRDV

free three-part series debuts digitally

across three online events, three diverse experts in the creative fields share their own unique experiences when managing design with business. they will share practices to help the audience succeed. these creatives include bryon mccartney of archmark, serra atoman of ing media, and jan knikker of MVRDV.

27 october, 2021 – marketing for architects and designers: bryon mccartney – archmark

bryon mccartney is a managing partner at archmark, an architect branding and marketing agency in estero, florida. he will talk about branding, messaging and website design challenges of architecture, engineering, and construction firms. his insights of proven processes aim to help firms be more visible in the market, grow their influence, and build high-value relationships with ideal partners, promoters, and prospects.

18 november, 2021 – leading PR + communications for the built environment: serra ataman – ing media

serra ataman is associate director at ing media, a global PR agency specializing in the built environments. her work delivers a full service for partners, defining the client’s place in the built environment. this is to aid them create better places first and foremost, then establish better connections and drive meaningful change.

20 january, 2022 – how to win work – the architects and designers guide: jan knikker – MVRDV

jan knikker, partner at MVRDV, leads the contracts, business development and public relations efforts of the internationally renowned architecture studio. notably, he leads MVRDV’s branding efforts and has overseen the practice’s rapid expansion into new markets, focusing on solutions for global issues through its architecture and urbanism. for the lecture series, he will present a hybrid session online and face-to-face at the brand new IE tower based in madrid. as part of this, knikker will be presenting his new book: ‘how to win work: the architect’s guide to business development and marketing’. the study explains all aspects of PR and business development for architects through anecdotes, general information, and a list of practical tips in each chapter.

the debut of the business of design lecture series is tailored to help professionals succeed