heidelberg engineering exhibit program by mauk design

‘heidelberg engineering exhibit’ program by mauk designinflated projection lenses attract attention into the exhibit

mauk design captures the attention of neurologists on the heidelberg engineering showfloor by showcasing the primary subject of their corporate research, the human eye. the intervention presents a contrast to white healthcare exhibits, as black is used instead on the walls for the bright color projections. the exhibit includes eight floating lenses made of inflated vinyl. six projectors focus on the lenses to create moving images that reveal disease progression on the back of the retina. glowing frosted plexiglass fences guard the product displays while grounding the rest of the booth. the lenses are constructed with an extruded aluminum frame which holds three disparate layers of materials – effectively communicating the core message in a unique and visual manner.

side aisle view of the exhibit shows plexiglass fences that glow around presentation areas

the lenses vary in diameter and show moving images of the human retina

view of the exhibit when approaching from corner

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