harry nuriev channels color, fashion, and furniture for HYPEBEAST magazine's ignition issue

united across the dynamic and powerful theme of ‘ignition’ — an internal energy ready to erupt with self-motivation — HYPEBEAST magazine launches its 28th edition. the issue spotlights creative protagonists who are sparking new ideas and igniting changes in their field, and in their own unique ways.

HYPEBEAST magazine tapped multi-faceted artist and architect harry nuriev to dream up the vibrant imagery for its cover art. nuriev — who recently enraptured the internet with his ‘balenciaga sofa’ at design miami/ 2019 — channels his own work, and bold neon colorways for the energetic trio of cover artworks.

for HYPEBEAST magazine issue 28, nuriev — founder of the USA and russia-based crosby studios — produced three distinctive cover renderings that join together to depict a single interior space featuring some of his most celebrated design pieces. in thinking about the stylistic choices and color themes, the artist drew from the iconic neon and grey NIKE air max 95, and realized an eclectic scheme using photoshop that resulted in a vibrant triptych. in this cover and throughout his practice, nuriev emphasizes the importance of color, his determination for sustainability, the memories of our past, and looking ahead with novel concepts and ideas.

‘when we see something we remember from our past, even vaguely, we trust it more than a completely new shape. it doesn’t mean the new shape is bad — like tesla’s cybertruck, which I love,’ nuriev tells HYPEBEAST in an interview, ‘but there’s something to be said about how people spend so much time traveling to areas like rome to see archeology sites and ruins. when we see destroyed structures or exposed materials, we feel human. it’s a naked and honest experience that we relate to most.’

HYPEBEAST magazine issue 28: the ignition issue ​is available on ​hbx.com and select stores beginning february 26, 2020, for the retail price of​ $18 USD. the issue explores the personal stories and adventures of a diverse group of talents in the fields of fashion, music and design — including tame impala, designer duran lantink, artist VHILS and many more.