gucci recreates noah's ark in latest campaign 'gucci gothic'

in its newest campaign and film, gucci gothic, gucci takes inspiration from the biblical story of noah and the ark. models are seen gathering animals across a rural landscape, including tigers, snakes, camels and ostriches, before leading them to a massive wooden boat the italian fashion house constructed to reenact the tale.

images courtesy of gucci

the film shows the group of models preparing for the flood, gathering animals and making the pilgrimage to the site where the boat is being built. the campaign was shot by british fashion photographer glen luchford and art directed by christopher simmonds. take a look at the images above and watch the campaign video below.