grandarmy re-brands an american institution: the US postal service

grandarmy re-brands an american institution: the united states postal service
all images courtesy grandarmy

seeking to modernize its image, the united states postal service commissioned new york-based creative studio grandarmy to re-brand their in-store experience. in addition to streamlining the retail experience with clear signage, way-finding and packaging, the agency created robust three-bar layout system was applied to all USPS material, from menu-boards to hang tags and welcome signs to kiosks.

‘the united states postal service is one of america’s great infrastructure achievements,’ said grandarmy. ‘in addition to being a technical marvel, it is also a storied and hallowed institution. from the pony express to the first letters sent by air-mail, few things are so uniquely american.’ the re-design also includes elements such as window clings, a mobile app, and new shipping box design.

 the re-brand uses fonts from the gotham and knockout type family

 pricing board for U.S shipping

graphic elements used throughout the rebrand

‘neither snow nor rain’

proposed branding for shipping boxes – they have since modified by an external team

grandarmy also created a USPS in-store guide app

 proposed re-brand for the priority mail express shipping boxes

proposed re-brand for the priority mail express shipping boxes

proposed re-brand for the priority mail shipping boxes

the re-design also includes elements such as wayfinding signs and pricing tags

for more information on the full re-branding, see here.

[h/t] underconsideration

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