for the past ten years, fred perry and raf simons have undergone an extensive collaboration that has linked high streetwear with men’s fashion. to commemorate this decade, they have selected 100 pieces from the archive which they will be dropping around the world in areas where subcultures are thriving. athens was the first city, followed by belgrade and seems like seoul is coming up next.
named after a tennis player, fred perry launched its first tennis shirt in wimbledon—hence their logo—in 1952, resulting in an immediate success. by the 1960s, the garments became a symbol of mod culture and today it still remains as one of britain’s favorite heritage brand. the collaboration with raf simons has seen his bold graphic designs stamped along polo shirts and harrington jackets, mixing the best of both worlds.
before the official release of their autumn/winter 18 collection on august 20th, the brands have invited photographers olya oleic and kyle weeks to capture youth culture while handing out the vacuum-sealed pieces. to follow their journey check out their instagram accounts as well as fredperryxrafsimons.com and fred perry’s instagram.
