franky claeys' WY restaurant elevates the mercedes experience

franky claeys’ WY restaurant elevates the mercedes experience
all images courtesy of franky claeys

belgium designer franky claeys has created an in-house restaurant that enhances the mercedes experience beyond cars and paraphernalia. located at the grand sablon in the heart of brussels, the brief from mercedes belgium was for an overall lifestyle affair – representing the high quality the car company is known for. the design concept for ‘WY restaurant’ is based on an orange and black version of the mercedes SL 65 AMG series. run by a two star michelin chef the  kitchen is a stainless steel heaven, that provides both food and entertainment for the guests. the back wall of the kitchen is clad with huge video screens, which not only feature promotional videos, but also fed live streams of the meal preparation. the technologically advanced restaurant has high tech plasma screens and iPads that display the menu and a custom designed app allows restaurant goers to sure the experience with friends. every element of the design from the logo to the serving trays and even the food photography was specially commissioned, adding to this brasserie de luxe experience. lighting artist matilde alessandra developed three installations that playfully refer to the brand’s iconic star logo.

open kitchen and bar

the back wall of the kitchen is clad with huge video screens

the kitchen also has surveillance cameras to film the chefs at work

central dining area

one of three light sculptures by matilde alessandra, all based on the mercedes logo

 
the mercedes house in which WY is located

light sculpture by matilde alessandra

WY logo

the specially designed trays

example of the food photography

spinach, smoked egg yolk and snails

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