forpeople’s indoor bike design for HOI by kettler blends performance + domesticity

forpeople’s indoor bike design for HOI by kettler blends performance + domesticity

 

forpeople designs the ‘hoi by kettler frame’ indoor bike series 

 

creative studio forpeople has partnered with former apple designer julian hoenig and kettler sports europe

to design the ‘HOI by kettler frame’ bike series. combining performance cues with the warmth of living spaces, forpeople helped kettler rethink the fitness category by creating a language that brings exercise equipment to the heart of the home. 

forpeople’s indoor bike design for HOI by kettler blends performance + domesticity
all images © forpeople

 

 

recreating classic cycling frames while nodding to the warmth of living spaces 

 

after developing the new brand proposition, forpeople (see more here) brought the indoor bike series to life through a first product range — ‘frame’ — which includes ‘speed’, ‘racer’ and ‘racer+’, all available from autumn 2022 across europe. the collection references classic cycling frames, mixed with subtle furniture details and colors inspired by objects typically found around a home. 

forpeople’s indoor bike design for HOI by kettler blends performance + domesticity
inspired by classic racing bike frames, with subtle furniture details

forpeople’s indoor bike design for HOI by kettler blends performance + domesticity
the series comes in a range of colors evoking objects found around the home

forpeople’s indoor bike design for HOI by kettler blends performance + domesticity
forpeople combined performance cues with the warmth of living spaces

forpeople’s indoor bike design for HOI by kettler blends performance + domesticity
simple and welcoming design for home workouts

forpeople’s indoor bike design for HOI by kettler blends performance + domesticity
top view of the ‘HOI by kettler frame’ bike

forpeople bring fitness to the heart of the home with kettler 10
close-up shot of the handle section

hoi-by-kettler-frame-bike-series-forpeople-designboom-full

 

 

 

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project info:

 

name: HOI by kettler frame bike series
design: forpeople and julian hoenig
client: kettler

 

 

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lea zeitoun | designboom

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