fnji unveils a nature-inspired furniture line to mark the brand's 10th anniversary

on september 1st, 2020, chinese furniture brand, fnji, marked it’s 10th anniversary with a spectacular show held at the beijing hey town art center. combining a celebration of the brand’s history with the unveiling of a new collection, the ‘dream flow’ performance put a spotlight on a decade’s worth of design. 

fnji tenth anniversary performance – furniture ‘flows’ on the conveyor belt show track

images courtesy of fnji

under the ‘dream’ theme, the show was opened by an alternation of virtual and actual images and a performance by cello artist, song zhao. classical designs from over the past decade were shown to the audience by a 20-meter-long conveyor belt, accompanied by a dance performance and different acoustic and optical effects to convey the ups and downs of the brand over the years.

aiys song, a cello artist from china, with fnji’s bamboo chair during the show

for the climax of the performance, the founder of fnji, gao guqi, and his daughter slowly unveiled the new collection on stage. as the finishing touch to the ten year ‘dream flow’, this part of the show marked a return to pureness and also symbolized the unchanged original aspiration of the brand.

modern dance artists, fan lu /adya, stage an interactive performance for the furniture show

after ten years of accumulation, fnji’s new 2020 collection is inspired by nature, childhood memory and traditional chinese culture. called ‘crest line’, the pieces use a more organic and biomimetic design language to express freedom and smoothness. the pieces explore the aesthetic balance between east and west, modernity and tradition, memory and future.

the brand’s founder, gao guqi, with the crest line

‘the strength of design is employed to balance the relationships between the east and the west, tradition and modernity, create future furniture truly belonging to the chinese people, and change the lifestyle of the contemporary customers. this has always been a path of exploration for fnji over the decade. the thousands of years of cultural heritages of china have provided rich treasure to the original design of china. from fnji, we have seen more possibilities of chinese design. let’s embrace the future.’ – fnji

fnji 2020 crest line new collection – peascod rocking chair

fnji 2020 crest line new collection – iceberg’ sofa

fnji 2020 crest line new collection – mantis chair 10th anniversary limited version

fnji 2020 crest line new collection – starfish chair

fnji 2020 crest line new collection – king’s round table

fnji 2020 crest line new collection – armor armchair

fnji 2020 crest line new collection – kite bed

gao guqi and the iceberg sofa

event info:

event name: dream flow | fnji tenth anniversary performance & 2020 new collections release

brand: fnji

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edited by: lynne myers | designboom