floating typography by studio toer

‘floating typography’ for dutch design week by studio toer

conceived out of 180 inflatable colorful swimming tires, studio toer was commissioned to create ‘floating typography’ to introduce the 2012 edition of dutch design week. located in front of a body of water at the eindhoven university of technology, the installation abbreviates ‘DDW’ in a large scale format.

aerial detail of the floating swimming floaties

‘DDW’ in front of eindhoven university of technology

‘DDW’ in front of eindhoven university of technology

detail view of the floaties