dress code's 'coke habit' animation explains the different phases of addiction

new york-based production company dress code ny’s most recent in-house animation short, ‘coke’, discusses the complex stages of childhood addiction. the media production company uses provocative and elaborate animations using the trademark ‘coca cola’ colors in order to illustrate the dangers of addictive habits while referencing several famed surrealist artists such as dali, magritte, de chirico and escher.

an illustration of mike

‘I’d get up in the morning and chug a can of coke. I’d get to school and have another can. I’d have one or two at lunch.’ explains mike, dress code‘s very own staff member, ‘after the final bell, I’d have another. and then another one right when I got home. and then one or two at night.’

mike would endure massive migraines due to his addiction

‘parts of my sight would just pack it up for the day’

a giant teddy bear drinking coca cola & lifting weights

mike used to drink eight cans in a day

sickening shifting pressure

project info:

produced and directed by: dress code
executive producers: dan covert + andre andreev
producer: tara rose stromberg
production coordinator: nick stromberg
art director: marcin zeglinkski
design: maddie edgar, josh parker, mercy lomelin, marcin zeglinski
lead animator: marcin zeglinski
animation: evan anthony, erika bernetich, yuval haker, vincenzo lodigiani, mercy lomelin, rasmus löwenbrååt, andy mastrocinque, josh parker, eddie song
music & sound: youtoocanwoo
story by: mike cook, dan covert, tyler jensen, marcin zeglinski

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lynn chaya | designboom