V&A previews ‘double space for BMW’ installation by barber & osgerby
all images courtesy of BMW group

 

 

 

as part of the london design festival 2014, BMW’s design team is collaborating with british designers edward barber & jay osgerby to create ‘double space for BMW‘, an arresting installation based on the leitmotif ‘precision & poetry’. presented in one of the victoria and albert museum‘s (V&A) best known galleries –  the raphael gallery – visitors are invited to glance upwards, actively experiencing the kinetic artwork with its unusual dimension. two over-sized curved panels reflect the monumental raphael cartoons, generating a distorted experience over a floor space of 600 square meters. the scheme, led by karim habib under the direction of adrian van hooydonk, takes cues from the car’s exterior, reflecting its surroundings on a smooth metal surface.

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view of the raphael gallery where barberosgerby’s ‘double space for BMW’ will be installed

 

 

the reflections of the huge raphael cartoons generate a unique realm of experience over a floor space of 600-square-metres. ‘we are passionate about aesthetics of motion, an experience which BMW translates into technical precision and poetic meaning,’ says karim habib, head of design BMW automobiles. ‘barberyosgery reflect the design philosophy of the BMW brand in a kinetic installation: with its unusual dimensions, ‘double space for BMW’ opens up new perspectives with the V&A’s raphael gallery while at the same time forging an alluring union of past and present.’

 

‘a successful project always needs the right combination of partners. BMW not only understand design, they live it,’ says ben evans, director of london design festival. ‘barberosgery have deserved a reputation as thoughtful and innovative designers. the V&A is a global institution for design and the london design festival is renowned for its design commissioning programme. that is why ‘double space for BMW’ is such an unmissable project.’